Unless you just crawled out from under a rock you have
probably already heard of the Ice Bucket Challenge. The challenge is simple:
People make a video of themselves dumping a bucket of ice water on their heads,
post it on Facebook, Instagram or other social media sites, and then challenge
friends to do the same within 24 hours or donate $100 to ALS. (Many do both.)
It began with Pete
Frates, a 29-year-old former college baseball player, who has been battling ALS
since 2011. Pete who can no longer speak or move his arms and legs, first
posted his challenge to friends on Facebook in late July. The challenge spread
quickly through Boston circles, then across the web until last week when a
parade of celebrities, athletes and corporate executives began to join in: Bill
Gates, Lebron James, Jimmy Fallon, Taylor Swift, Kobe Bryant, Martha Stewart, Oprah
Winfrey and even Ethel Kennedy to name a few. The challenge is taking social
media by storm with over 1 million videos posted on Facebook and over 2 million
tweets on Twitter. More importantly, the Ice Bucket Challenge is making real change.
It has brought much-needed awareness to ALS and has raised over $14 million in
the last 2 ½ weeks (compared to $1.3 million raised over the same period last
year.)
My daughters, nieces (Kelsey, Allison, Michelle, Katie,
Holly and Kelly)… and Jonny (Kelsey’s boyfriend) decided to join in, making a
statement of support for this old man. I, at first, was going to join them. It
would have been fun. But, after thinking about it for a while, I realized that
Kathy would then have to lift, move my body, arms and legs to disrobe, dry then
change me into new dry clothes. It was too much to ask.
The participants have all been soaked with buckets of ice
and water. The challenges have been made. The first responses are beginning to
come in. Christina, a coworker back in Fontana, and her husband Maru have joined
in. They saw the girl‘s video post on Facebook and have started their own
challenge in support.
As I view these videos, I am surprised at how much it impacts
me. How such a simple stunt can warm the heart and brighten the soul. Each post
is an action greeting card… a I’m there with you, supporting you gesture. It brings
a smile and a whispered “Thank You.” You’ve joined me for a day, to walk with
me, on this journey with ALS.
On behalf of all those afflicted by this terrible disease, a
much heartfelt appreciation and thank you to all who participate!
Won’t you join in?